The revenue generated by a Sportpxl album depends mainly on the type of event and the number of photos available per participant. Based on data observed on the platform, the average revenue is between €1 and €1.80 per participant.
Factors influencing sales #
The type of trial The format and emotional intensity of the trial are the primary determinants of the purchase rate:
- Ultra trail, marathon, long-distance triathlon — participants have invested a lot of time and energy in their preparation. Purchasing photos is often seen as a powerful reminder of their achievement. High purchase rate.
- Trail running, half marathon, cycling — good purchase rate, participants are committed and dedicated to their performance
- Short road race (5 km, 10 km) — broader, less committed audience, lower purchase rate
The number of photos available per participant The more photos a participant has available, the more likely they are to purchase them. A participant who finds only one photo is less likely to purchase than a participant who finds ten.
The quality of identifications A participant who can easily find their photos via their race number or facial recognition buys more than a participant who has to manually browse through the entire gallery.
Speed of uploading The sooner the photos are available after the event, the higher the purchase rate — participants’ enthusiasm quickly wanes after the event.
The price charged A price that is too high may discourage purchases. A price that is too low reduces revenue per transaction. Find the right balance depending on the type of event and your positioning.
Revenue estimation #
| Number of starters | Estimated low income (€1 per person) | High estimated income (€1.80 per participant) |
|---|---|---|
| 500 | 500 | €900 |
| 1,000 | €1,000 | €1,800 |
| 2,000 | €2,000 | €3,600 |
| 5,000 | €5,000 | €9,000 |
| 10,000 | €10,000 | €18,000 |
💡 These estimates are averages observed on the platform — they may vary significantly depending on the quality of the photos, the type of event, the speed of uploading, and the effectiveness of your post-event communication. A well-photographed ultra trail with careful communication can exceed €1.80 per participant.
💡 To maximise your revenue, combine: sufficient high-quality photos + reliable identifications + rapid uploading + effective communication with participants and the organiser — see the articles “Communicating effectively after the event” and “Best practices for taking photos to optimise recognition”.
