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Communicating effectively after the event

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The post-event phase is the most important phase for generating sales. Participants are still riding the wave of their experience, and the window of opportunity for purchasing is short — the faster you communicate, the higher your sales will be.

Publish as soon as possible #

  • Aim to post your photos online within 24 to 48 hours after the event — after that time, participants' enthusiasm wanes and sales drop significantly.
  • Before publishing, check that your album is set to "Open" status, that your photos have been analysed and that the correction script has been run — see the article "When to run the correction script".

Notify pre-registered participants #

As soon as your album is ready, send the alert email to all participants who have pre-registered from “My subscriptions” → “Send an email to X registered users” — see the article “Send the alert email to registered users”.

Share on social media #

  • Post the link to your album on your social media accounts, tagging the organiser to maximise organic reach.
  • Select a few representative and attractive photos to illustrate your post and spark interest.
  • Encourage participants to share their photos once purchased and tag your account.

Coordinate with the organiser #

  • Provide the album link to the organiser so that they can share it with their participants via their own channels (newsletter, results email, social media, etc.).
  • If the event uses compatible results software such as Wiclax, embed the link to the photos directly on each participant's results page — see the article "Embedding participant photos on event results".

Send an email or SMS campaign #

If you have imported participant contacts via a CSV file, use the Net Helium partnership to send a targeted email campaign — free of charge as part of a photo sales model — or an SMS campaign at £0.04 per SMS. See the article “Distributing photos by email & SMS”.

Follow up with participants #

  • If participants have not yet viewed their photos a few days after the event, consider sending a reminder by email or text message.
  • If necessary, offer a promotional code to encourage undecided customers to finalise their purchase — see the article "What happens when I want to give my photos as a gift?"

💡 The most effective combination: alert email to pre-registered users + social media post + distribution by the organiser within 24 hours of the event. These three simultaneous actions generate the highest peak in visits.

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